I've got a couple more questions, though others asked a lot of what I was wondering.

What goes into setting up the festivals and other annual events, besides the obvious player facing stuff like picking theme and avatar contest winners and commisioning new art for avatar items?

Do you get site-wide player engagement data? Like how many players are at various stages in the lost grove, which festival features people are using, or hyper specific things like which pet elements are popular?

Edit: And why do we get lost grove bonus events at the start of festivals? It helped me finally finishing ranking my team for the ancient temple at the start of this fest, but dividing attention between that and the festival's first week was a lot.